Naomi Osaka completes a US Open marketing campaign that had two goals

Naomi Osaka is now a two-time U.S. Open champion and three-time main champion after coming again from a set right down to defeat Victoria Azarenka in Saturday’s girls’s last. However even when she hadn’t accomplished the rally, lots of the viewing public would nonetheless suppose of her as a champion, however of one thing rather more vital than tennis.

Each time Osaka took the court docket for a match within the match these previous two weeks, seven instances in all, she wore a face masks that displayed the title of a Black one that was killed, in most cases by police. On Saturday, the title was Tamir Rice, the 12-year-old boy shot useless in Cleveland in 2014.

MORE: Osaka’s WD protest at Western & Southern Open

Osaka’s victory will enable her to amplify her message in opposition to police brutality, and the primary alternative arrived when she was interviewed on the court docket by ESPN’s Tom Rinaldi following her victory. Requested what message she wished to ship with the masks, Osaka turned the query round.

“Effectively, ‘What was the message that you just received?’ was extra the query,” she requested in response.

“What was the message that you just received was extra the query. I really feel like the purpose is to make folks begin speaking.”

Naomi Osaka on the message that she wished to ship by sporting her seven face masks honoring Black victims of racial injustice and police brutality. pic.twitter.com/YQ4Ee46gyD

— The Undefeated (@TheUndefeated) September 12, 2020

Rinaldi didn’t give a solution, as a substitute asking a follow-up query. Osaka expanded on her ideas.

“I have been inside the bubble so I am undecided what’s actually occurring within the outdoors world,” the 22-year-old titlist stated. “All I can inform is what is going on on in social media and, for me, I really feel like, the extra retweets it will get — that is so lame — however, you recognize, the extra folks speak about it.”

Osaka’s enjoying capability will afford her an everyday platform at upcoming majors. Her subsequent alternative for statements will come on the French Open in Paris starting Sept. 21.

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